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AMAM is a charitable nonprofit holistic health association registered under Societies Registration Act 1860, with registration number 117.

AMAM aims to provide quality education, training, and service in the fields Ayurvedic Medicine. AMAM is dedicated to excellence in its educational programs and committed to being an educational community that embraces diversity of culture and thought, individual growth, collaborative relationships, and community services. AMAM addresses to the “Problems, Potential, and Possibilities” of relevance to the Ayurved industry. The rapidly changing business environment- locally and globally, presents a plethora of multidimensional issues facing the industry have compelled the Ayurved community to be sensitive to these changes, and get equipped to take on the challenges. AMAM aims at the growing and essential need of the Ayurved community, academia, research organizations and policy makers to keep abreast the latest trends and issues affecting the industry. The public use of herbal medicine has been steadily increasing over the past decade. As more and more people choose to use herbs as a therapeutic option, the scope of their application has been growing wider. While ten years ago the public use of herbs was for minor ailments now serious conditions are also given equal boost. A key perception amongst these consumers is that herbs are safe primarily because they are natural. Paradoxically, the natural nature of these preparations adds to the complexity of the quality assurance programs required by the herbal medicine industry to ensure their safety.

AMAM looks forward to get involved in the issues involved in herbal safety and to critically discuss the challenges the herbal medicine industry faces in meeting this primary consumer expectation. It takes up the issues of small and big manufacturers in Ayurvedic/Unani/Siddha/Herbal medicines in the country. AMAM leads the masses on issues related to procurement of raw material, quality control, drug standardization and other issues concerning regulatory authority and consumer.

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