The World Health Organization (WHO) estimated that 80%
of the population of developing countries relies on traditional medicines, mostly plant drugs, for their primary health care needs.
Dear Readers,
Ministry of AYUSH has urged AYUSH Drugs Manufacturers Associations take notice of the MoU with the Advertising Standards Council of India (ASCI) to curtail malpractices in the advertisement of Ayurvedic, Siddha, Unani and Homoeopathic drugs and various therapies, and abstain from making such advertisements and exaggerated claims in the print and electronic media that may mislead the public and tantamount to violation of legal provisions and guidelines of advertising. In this regard, cooperation of all concerned is solicited with immediate effect to achieve the objective of curbing the veracity of misleading/improper advertisements of ASU&H produces across print and electronic media.
